CEO · SBUX
CEO$Executive Intelligence
Brian Niccol
Chairman & CEO · Starbucks SBUX
$97.8M
FY2024 total compensation
Filed · DEF 14AThe former Chipotle chief hired to turn Starbucks around in 2024 on one of the richest pay packages ever handed to an incoming CEO.
CEO since2024
Born1974
Pay ratio6,666:1
Pay rank#3 of 50 tracked
Pay vs performance
what happened while he earned itCEO compensation$97.8M
Stock · since 2024+39.2%
S&P 500 · since 2024+37.4%
Revenue · YoY+2.8%
EPS · YoY-50.8%
CEO tenure2 yrs
No score, no opinion. Compensation is filed; stock and S&P are market returns over the window shown; revenue and EPS are latest reported vs the prior year. You decide.
Why this pay?
- About 90% ($90.3M) was a one-time equity grant replacing pay Niccol forfeited by leaving Chipotle.
- Base salary of $61,538 was under 1% of the total, and the package covered only about four months as CEO.
- It is largely non-recurring; future years will look very different.
Quick facts
CEO since2024
PreviouslyChipotle Mexican Grill
Largest pay componentStock & options · 92%
Pay rank (tracked)#3 of 50
EducationMiami University (BA); University of Chicago (MBA)
Compensation breakdown
DEF 14Atotal · FY2024$97,818,000
Salary$61,538
Bonus$5,000,000
Stock awards$90,291,772
All other comp$2,464,690
Total$97,818,000
Covers only ~4 months; a large sign-on equity grant drove the total. Source: Starbucks 2025 Proxy (FY2024) →
Compensation history
salary + cash vs stock, from the proxies$97.8MFY2024
Stock & optionsSalary & cashOther· prior years n/a
Related intelligence
every filing on Starbucks, one hop awayCareer
2024-presentChairman & CEO · Starbucks
2018-2024Chairman & CEO · Chipotle Mexican Grill
2015-2018CEO · Taco Bell
Compare pay with
Every figure ties to a filing. Compensation is the total from Starbucks's Summary Compensation Table for FY2024(grant-date values, which can differ from what an executive realizes when awards vest). We publish what the filings say, and we don't grade people. Photo: Phi Delta Theta / CC BY 2.0 / Wikimedia Commons.