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Apple sells the iPhone, which drives about half of its revenue, alongside Macs, iPads, Apple Watch, and AirPods. Its Services segment, spanning the App Store, iCloud, Apple Music, and Google's search-default payments, carries far higher margins than the hardware.
Apple Inc. (AAPL) is a electronic computers company. Piotroski F-Score 8/9. 8 insider Form 4 filings in the last 90 days. Next earnings projected around 2026-07-30 from AAPL's year-over-year reporting pattern (not yet company-confirmed). Fundamentals from SEC filings; prices are end-of-day.
Led by Tim Cook · see pay & career →
To lure PepsiCo president John Sculley to Apple in 1983, Steve Jobs asked him one question: “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” Sculley took the job.
Source: John Sculley, Odyssey; Isaacson · More →
EOD daily bars · delayed, not real-time · data: DatabentoCharting by TradingView Lightweight Charts™
XBRL company facts, SEC EDGAR. TTM = last four reported quarters. Valuation ratios arrive with a price source — we don't fake quotes.
FY ending 2025-09-27 vs 2024-09-28. original 1968 formula; calibrated on manufacturers, read financials/REITs with care
eight-variable model; a screen for earnings-quality review, not an accusation
A plain-English read on AAPL plus an auto-SWOT — built from AAPL's SEC filings and market data, every point cited, nothing invented. Educational, not investment advice.
Four AI analysts — a bull, a bear, a risk manager, and a PM — debate AAPL using only the SEC-filing and market facts below. Every point cites its evidence; nothing is invented. This is educational research, not investment advice.
Educational only — not financial advice. Data from SEC EDGAR public filings; no live market data is shown. Figures reflect the company's own reported XBRL facts and may lag.
| Sheldon WhitehouseU.S. Senator · RI | SELL | $15,001 - $50,000 | filed 2026-07-08 |
| Sheldon WhitehouseU.S. Senator · RI | SELL | $15,001 - $50,000 | filed 2026-07-08 |
| Rohit KhannaU.S. Representative · CA-17 | SELL | $1,001 - $15,000 | filed 2026-07-06 |
| Gilbert CisnerosU.S. Representative · CA-39 | BUY | $1,001 - $15,000 | filed 2026-07-02 |
| Matthew Robert Van EppsU.S. Representative · TN-07 | SELL | $1,001 - $15,000 | filed 2026-06-17 |
| Cleo FieldsU.S. Representative · LA-06 | BUY | $1,001 - $15,000 | filed 2026-06-03 |
| Berkshire Hathaway (Warren Buffett) | $57.84B | 22.0% of portfolio |
| Fisher Asset Management (Ken Fisher) | $14.32B | 4.9% of portfolio |
| GMO (Jeremy Grantham) | $1.76B | 4.5% of portfolio |
| Renaissance Technologies | $780.6M | 1.2% of portfolio |
| Gotham Asset Management (Joel Greenblatt) | $729.2M | 2.2% of portfolio |
| Markel Group (Tom Gayner) | $311.5M | 2.6% of portfolio |
| Bridgewater Associates (Ray Dalio) | $143.0M | 0.6% of portfolio |
| Soros Fund Management | $127.0M | 1.4% of portfolio |
| Himalaya Capital (Li Lu) | $28.1M | 0.9% of portfolio |
| Fairholme Capital (Bruce Berkowitz) | $609K | 0.0% of portfolio |
Projected from AAPL's own SEC 8-K filing history — the year-over-year reporting pattern (~50% land the exact day, ~90% within a week). No analyst estimates, no scraped calendars, nothing invented. It upgrades to a confirmed date + time the moment AAPL files its announcement.
AAPL has sold off after 5 of its last 8 earnings reports.
Earnings reactions have been mild.
AAPL has traded lower after most recent earnings releases.
A more typical earnings reaction has been approximately ±2.3%.
Realized close-to-close history only — no options-implied move, no analyst estimates.
| Reported | Close-to-close |
|---|---|
| 2026-04-30 | +3.7% |
| 2026-01-29 | +1.2% |
| 2025-10-30 | +0.2% |
| 2025-07-31 | -3.2% |
| 2025-05-01 | -3.4% |
| 2025-01-30 | -1.4% |
| 2024-10-31 |
Earnings dates are the company's 8-K Item 2.02 filings (SEC). Reactions from Databento EOD.
| -3.1% |
| 2024-08-01 | -1.0% |
| Borders BenPrincipal Accounting Officer | SELL | $34K | view → |
| LEVINSON ARTHUR DDirector | SELL | $15.6M | view → |
| Borders BenPrincipal Accounting Officer | SELL | $369K | view → |
| LEVINSON ARTHUR DDirector | SELL | $71.2M | view → |
| Parekh KevanSenior Vice President, CFO | SELL | $422K | view → |
| COOK TIMOTHY DChief Executive Officer | SELL | $16.5M | view → |
| O'BRIEN DEIRDRESenior Vice President | SELL | $7.7M | view → |