CEO · AAPL
Tim Cook
CEO$Executive Intelligence

Tim Cook

Chief Executive Officer · Apple AAPL
$74.6M
FY2024 total compensation
Filed · DEF 14A

Apple’s CEO since 2011, who scaled the company past a $3 trillion market value on the iPhone, services, and one of the largest buyback programs in history.

CEO since2011
Born1960
Pay rank#7 of 50 tracked

Pay vs performance

what happened while he earned it
CEO compensation$74.6M
Stock · since 2024+45.5%
S&P 500 · since 2024+38.4%
Revenue · YoY+6.4%
EPS · YoY+22.7%
CEO tenure15 yrs

No score, no opinion. Compensation is filed; stock and S&P are market returns over the window shown; revenue and EPS are latest reported vs the prior year. You decide.

Why this pay?

  • Almost all of Cook's pay is a single large annual restricted-stock grant tied to Apple's share performance, not cash.
  • His FY2024 total rose on a higher grant value but stayed well below his 2022 peak, after he asked the board to cut his target pay.

Worth knowing

Apple’s Tim Cook grew up in small-town Robertsdale, Alabama, the son of a shipyard worker and a pharmacy employee, and was salutatorian of his high school before studying industrial engineering at Auburn.

Source: Public biography · More facts →

Quick facts

CEO since2011
PreviouslyApple
Largest pay componentStock & options · 78%
Pay rank (tracked)#7 of 50
EducationAuburn University (BS); Duke University (MBA)

Compensation breakdown

DEF 14A
total · FY2024$74,610,000
Salary$3,000,000
Cash incentive$12,000,000
Stock awards$58,100,000
All other comp$1,510,000
Total$74,610,000

Up from FY2023 on a higher equity grant, still below the FY2022 peak. Source: Apple 2025 Proxy (FY2024)

Compensation history

salary + cash vs stock, from the proxies
$99.4MFY2022
$63.2MFY2023
$74.6MFY2024
Stock & optionsSalary & cashOther

Related intelligence

every filing on Apple, one hop away

Career

2011-presentChief Executive Officer · Apple
2005-2011Chief Operating Officer · Apple
1998VP, Corporate Materials · Compaq
1982-1994Director, North American Fulfillment · IBM

Compare pay with

Every figure ties to a filing. Compensation is the total from Apple's Summary Compensation Table for FY2024(grant-date values, which can differ from what an executive realizes when awards vest). We publish what the filings say, and we don't grade people. Photo: Tessa Bury / CC BY 4.0 / Wikimedia Commons.