HARLEY-DAVIDSON, INC. (HOG) is a motorcycles, bicycles & parts company. Piotroski F-Score 8/8. 17 insider Form 4 filings in the last 90 days. Next earnings projected around 2026-07-29 from HOG's year-over-year reporting pattern (not yet company-confirmed). Fundamentals from SEC filings; prices are end-of-day.
EOD daily bars · delayed, not real-time · data: DatabentoCharting by TradingView Lightweight Charts™
XBRL company facts, SEC EDGAR. TTM = last four reported quarters. Valuation ratios arrive with a price source — we don't fake quotes.
FY ending 2025-12-31 vs 2024-12-31. original 1968 formula; calibrated on manufacturers, read financials/REITs with care
A plain-English read on HOG plus an auto-SWOT — built from HOG's SEC filings and market data, every point cited, nothing invented. Educational, not investment advice.
Four AI analysts — a bull, a bear, a risk manager, and a PM — debate HOG using only the SEC-filing and market facts below. Every point cites its evidence; nothing is invented. This is educational research, not investment advice.
Educational only — not financial advice. Data from SEC EDGAR public filings; no live market data is shown. Figures reflect the company's own reported XBRL facts and may lag.
| Third Avenue Management | $29.6M | 4.8% of portfolio |
| Root Jonathan RCFO and CCO | SELL | $38K | view → |
| Root Jonathan RCFO and CCO | SELL | $37K | view → |
| Root Jonathan RCFO and CCO | SELL | $38K | view → |
| Krause Paul JChief Legal Officer | SELL | $41K | view → |
| Do CharlesSr. Vice President, HDFSI | SELL | $77K | view → |
| Starrs ArtiePresident & CEO | BUY | $287K | view → |
| Flees Lori AnnDirector | BUY | $76K | view → |
| Masood RafehDirector | BUY | $50K | view → |
Projected from HOG's own SEC 8-K filing history — the year-over-year reporting pattern (~50% land the exact day, ~90% within a week). No analyst estimates, no scraped calendars, nothing invented. It upgrades to a confirmed date + time the moment HOG files its announcement.
HOG has rallied after 5 of its last 8 earnings reports.
Earnings reactions have been moderate.
HOG has traded higher after most recent earnings releases.
A more typical earnings reaction has been approximately ±5.4%.
Realized close-to-close history only — no options-implied move, no analyst estimates.
| Reported | Close-to-close |
|---|---|
| 2026-05-05 | +2.7% |
| 2026-02-10 | +2.2% |
| 2025-11-04 | -6.2% |
| 2025-07-30 | +6.0% |
| 2025-05-01 | +4.9% |
| 2025-02-05 | -0.4% |
| 2024-10-24 |
Earnings dates are the company's 8-K Item 2.02 filings (SEC). Reactions from Databento EOD.
| -6.7% |
| 2024-07-25 | +8.7% |