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ServiceNow, Inc. (NOW) is a services-prepackaged software company. Piotroski F-Score 5/9. 29 insider Form 4 filings in the last 90 days. Next earnings projected around 2026-07-22 from NOW's year-over-year reporting pattern (not yet company-confirmed). Fundamentals from SEC filings; prices are end-of-day.
EOD daily bars · delayed, not real-time · data: DatabentoCharting by TradingView Lightweight Charts™
XBRL company facts, SEC EDGAR. TTM = last four reported quarters. Valuation ratios arrive with a price source — we don't fake quotes.
FY ending 2025-12-31 vs 2024-12-31. original 1968 formula; calibrated on manufacturers, read financials/REITs with care
A plain-English read on NOW plus an auto-SWOT — built from NOW's SEC filings and market data, every point cited, nothing invented. Educational, not investment advice.
Four AI analysts — a bull, a bear, a risk manager, and a PM — debate NOW using only the SEC-filing and market facts below. Every point cites its evidence; nothing is invented. This is educational research, not investment advice.
Educational only — not financial advice. Data from SEC EDGAR public filings; no live market data is shown. Figures reflect the company's own reported XBRL facts and may lag.
| Polen Capital | $760.0M | 5.3% of portfolio |
| Akre Capital Management (Chuck Akre) | $114.6M | 1.9% of portfolio |
| Rohit KhannaU.S. Representative · CA-17 | BUY | $1,001 - $15,000 | filed 2026-07-06 |
| Josh GottheimerU.S. Representative · NJ-05 | SELL | $1,001 - $15,000 | filed 2026-05-19 |
| Briggs TeresaDirector | SELL | $173K | view → |
| Chamberlain Paul EdwardDirector | SELL | $131K | view → |
| Sands Anita MDirector | SELL | $1.5M | view → |
| Fipps PaulPresident, Global Customer Ops | SELL | $103K | view → |
| Fipps PaulPresident, Global Customer Ops | SELL | $14K | view → |
Projected from NOW's own SEC 8-K filing history — the year-over-year reporting pattern (~50% land the exact day, ~90% within a week). No analyst estimates, no scraped calendars, nothing invented. It upgrades to a confirmed date + time the moment NOW files its announcement.
NOW's earnings reaction has been evenly split — 4 up, 4 down across its last 8 reports.
Large earnings reactions have been common.
The average is inflated by its most volatile prints (+22.4% and -15.3%).
A more typical earnings reaction has been approximately ±9.8%.
Realized close-to-close history only — no options-implied move, no analyst estimates.
| Reported | Close-to-close |
|---|---|
| 2026-04-22 | -15.3% |
| 2026-01-28 | -11.4% |
| 2025-10-29 | -0.3% |
| 2025-07-23 | +3.5% |
| 2025-04-23 | +22.4% |
| 2025-01-29 | -13.5% |
| 2024-10-23 |
Earnings dates are the company's 8-K Item 2.02 filings (SEC). Reactions from Databento EOD.
| +4.2% |
| 2024-07-24 | +8.3% |